We’re currently using www.littlewildrose.com as a guinea pig for our SEO services, and during this ordeal, aknowledge it solutions will be blogging the progress.

Janine is a long time friend of ours, and has recently started her own online business. As a WAHM (work at home mother), she’s become rather entrepreneurial, and started her own line of fashioned “clutches”. As a man, I had no idea what a clutch was, but Janine is an expert, and I’ve been shown the light.

To begin with, I put forward the proposal to Janine, that we would monitor her new website for a set period, and then propose some changes. We’re looking at monitoring littlewildrose.com for around 2-4 weeks, to determine a baseline for visitors, pageviews, bounce rate, and a number of other important factors.

In addition to this, we will be analysing the website itself, determining little things that could help, or that are damaging the website’s reputation on search engines. This includes little things, like forgetting to use ALT tags on images, to ensuring your blog’s RSS feed is being referenced on the website. We will also analyse the use of social media, such as Facebook and Twitter.

As Janine utilises Facebook as her primary customer contact medium, it’s evident straight away that some 75% of traffic originates from her existing 1200 Facebook user fan base.

For Janine, some of the goals we have outlined in going forth with this project are:

• Increase the number of search engine visitors
• Build inbound links, through the use of social media, blogging and discussion forums
• Increase conversion rate

Our arsenal of tools to aide in this project include, and are not limited to:

• Google Analytics
• AW-Stats / Webalyzer
• Microsoft Excel
• comScore Direct
• Our specialised website analysis tools
• other 3rd party analysis tools
• our keen eyes!

Taking the outputted information from all of these tools, we can see a detailed overview of what is and isn’t working for a website. In Janine’s case, we have picked up a number of issues with the site simply by viewing the source code, which would otherwise be picked up with our automated tools.

Whilst we don’t believe we will buy in to her products being our “next addiction”, we certainly believe we are able to help Janine produce some amazing results.

In our next post, we will begin by analysing the current website, and give an overview of the basics of SEO.